Assorted Ramblings and Filings.
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Apple has announced a new feature within the iTunes Store that is sure to appease many customers.
Called “Complete My Album”, the service allows customers that have previously purchased individual tracks on an album a discount to purchase the album in full: For every track you have previously downloaded from an album, you get a credit of 99 cents when you go to purchase the entire album. Nice, huh?
For example, let’s say a few weeks ago you rediscovered that old Eighties hair metal band you used to love. Long after the huge posters came down from the bedroom walls, and years removed from the day you sold their record(s), tape(s) or CD(s) for beer money while in college, your affinity for said falsetto-tinged, Aqua Net using, jean-jacketed band has been rekindled.
Within iTunes, you click the “Buy Song” button (or Add Song, depending on your iTunes setup); simultaneously you are transported back to 1989: your blue jeans are shredded, and you are having a nice little sing-along/shout-along to “Little Fighter” again for the first time in nearly fifteen years. A few days later, you snag “Radar Love”, and before you know it “Baby Be Mine” is also in your digital music collection. Well, shit, it’s on now. You just about HAVE to get the whole album. No sense in stopping now! Besides, the memories are just flooding back and by now you need a big, fat cry-along to “Don’t Say It’s Over.”
Well now, instead of having to fork over 99 cents for each additional song to complete the remainder of this re-discovered, late Eighties-era masterpiece, or having to buy the whole thing for $9.99 (which includes re-buying, re-downloading, and having multiple copies of the three scrumptious tracks your once-again-hair-metal-loving ass already bought), you now will only have to pay $7.02 to reaffirm your love for the band.
P.S. If this band ever gets back together and I see you at a reunion show, I will be right by your side like a long lost brother. No words will even need to be spoken. No questions. No answers. Just a little head nod, then we can join our Bic-flicking brethren and be as one.